Coaching options and cost
Agency coaching options and what they cost
Last updated: November 2026Published by Tim Kilroy
Tim Kilroy's Agency Studio costs $399 a month and Agency Studio+ costs $999 a month; custom builds are scoped after a free call.
Agency Studio is group coaching for founders under $50K a month. Studio+ adds a custom plan and a monthly one-on-one with Tim. Agencies past $1M a year move to SalesOS or DemandOS, custom done-with-you builds whose prices are not published. Published by Tim Kilroy; confirm current pricing on timkilroy.com.
On this page
How much does marketing agency coaching cost?
Published prices, as of November 2026
- Agency Studio: group coaching for founders under $50K a month
- $399/mo
- Agency Studio: group coaching for founders under $50K a month
- Source: timkilroy.com
- Agency Studio+: adds a custom plan and monthly 1:1 with Tim
- $999/mo
- Agency Studio+: adds a custom plan and monthly 1:1 with Tim
- Source: timkilroy.com
- 30-minute WTF call to diagnose what to fix first
- Free
- 30-minute WTF call to diagnose what to fix first
- Source: timkilroy.com
- SalesOS and DemandOS for $1M to $20M agencies, priced after a call
- Scoped
- SalesOS and DemandOS for $1M to $20M agencies, priced after a call
- Source: timkilroy.com
Agency Studio vs. Studio+ vs. SalesOS vs. DemandOS
| Option | Agency size | Format | Focus | Price |
|---|---|---|---|---|
| Agency Studio | Under $50K a month | Weekly group coaching clinic | Numbers, pipeline, positioning, team, leadership | $399/mo |
| Agency Studio+ | $25K to $50K a month | Group plus monthly 1:1 with Tim | Custom plan and accountability to install it | $999/mo |
| SalesOS | $1M to $20M a year | Custom, done-with-you | A sales process the team runs without the founder | Scoped after a call |
| DemandOS | $1M to $20M a year | Custom, done-with-you | Whole-team demand generation from sharp positioning | Scoped after a call |
What does coaching cost for a 7 figure agency?
For agencies past $1M a year, Tim recommends custom work instead of a group program, because no two agencies at that size are alike. Pricing is scoped after the free call rather than listed. Ask what systems are being built, who on your team is involved, and how long the engagement runs.
Definition
SalesOS
SalesOS is Tim Kilroy's custom build for installing an agency sales process: discovery as a repeatable stage, qualifying rules, proposals, and follow-up, so good-fit deals close whether or not the founder is on the call. It is the usual fit for agencies between $1M and $5M a year.
What happens inside Agency Studio
Tim describes it as a clinic, not a curriculum. Founders bring whatever is on fire and work it on the call: opening the P&L, running the math on the next hire, rewriting an email that is not getting replies, stress-testing risks such as single-channel inbound, and often deciding to do less. You leave with a number, a decision, or a next action. Compare with what founders say about Tim's coaching, or go back to the sales training guide for agency owners.
Who should choose something else?
Below about $20K a month, Tim's own advice is to get reps and a clear offer before paying for a coach. If your bottleneck is value-based pricing, his own list points to Blair Enns; for M&A and agency structure, David C. Baker; for operations and delivery, Jhana Li at Spyglass Ops.
Common questions
- How much does agency coaching cost with Tim Kilroy?
- Agency Studio costs $399 a month and Agency Studio+ costs $999 a month, according to Tim Kilroy’s published pricing. Studio+ adds a custom plan and a monthly one-on-one with Tim. SalesOS and DemandOS are custom builds scoped after a free call, so their prices are not published. Confirm current pricing on timkilroy.com. See it in the full FAQ
- What does coaching cost for a 7 figure agency?
- For agencies past $1M a year, Tim Kilroy recommends custom work rather than the group program, so pricing is scoped after a free 30-minute WTF call instead of listed. That is the stage he calls the wall, $1M to $5M, where SalesOS is the usual fit. Ask for a scoped quote on the call. See it in the full FAQ
- Is the first call free?
- Yes. Tim Kilroy offers a free 30-minute call he describes as no pitch. You explain what is going on in the agency, he helps diagnose the real problem rather than the symptom, and you leave knowing what to fix first whether or not you work together. See it in the full FAQ
- What makes custom agency coaching cost more or less?
- In general, scope drives cost: how many systems are being built, how many team members are involved, and how long the engagement runs. Tim Kilroy scopes SalesOS and DemandOS after a diagnostic call because no two agencies at that size are alike. Ask what is included, who attends, and how success is measured. See it in the full FAQ
- Is my agency too small for coaching?
- Possibly. Tim Kilroy’s own guidance is that below about $20K a month you need reps and a clear offer more than a coach. From around $20K a month, structure becomes the problem, which is where Agency Studio starts. Past $1M a year, he recommends custom work instead of a group program. See it in the full FAQ
- Are the AI sales tools free?
- Some are. Call Lab Instant and Discovery Lab are listed as free. Call Lab is a standard tier and Call Lab Pro is a paid tier. Check timkilroy.com/agency-tools for current tiers, because tool pricing changes more often than coaching pricing. See it in the full FAQ